Cracked Windows | Video

We have a tendency to need the things
we interact with to jive with the
things/the patterns that have come
before, so that we feel continuity.

If the continuity lacks, and things do
not "compute" we often become disoriented.
Expected patterns become those that are
repeated (familiar = comfortable, sound
familiar?).

Dan Phillips is talking about homes and
the construction industry, however the
things he discusses also apply to another
type of house - one that is much more
personal - the House of You.

I almost didn't watch this video. I
thought the topic would be interesting,
but the title itself: "Creative houses
from reclaimed stuff" was misleading.

Yes, it is about that, but it is about
so much more. Yet another reason I
am not big on labels, LOL. It is so
easy to jump to a conclusion and miss
out on something.

He talks about how nature isn't as
perfect as the perfection we create in
our head, and yet while we pursue that
perfection, attempting to bend nature
to our designs, we create a lot of waste.

While he speaks of objects, it occurs
to me that it, too, is a metaphor for
those who seek to be impossibly perfect.

There is likely waste in that regard, too.
Wasted energy. Wasted time. Wasted...
More life could be lived, if the parts
already lived didn't have to be redone.

Dan speaks about how professionals think
a certain way. That thinking in turn
filters to the consumers who come to
expect things the way the professionals
have said they should be. The advertisers
get involved, and we wind up with things
we didn't even know we wanted.

ALL of this is a form of hypnosis, and
it is so inherent in our human nature,
it often goes undetected, unless we are
willing to break out of the trance and
get uncomfortable.

Those who understand these dynamics of
human nature are also able to use them
to purposely manipulate outcomes - and
sometimes not the ones YOU want.

Watching this video is interesting for
a few reasons, not the least of which
is a house that was built based on a
Budweiser can.

Let me know what you think!

PS Curious about the title of this
blog? You'll just have to watch the
video (and perhaps reread this blog
to understand. :)