about the following McDonald's ad.
Somehow there seems to be a disconnect of
sorts for me about the message.
The disconnect occurs in two parts that are
pretty much related to what the commercial
is intending in the unstated background.
Take a look at it, and then read below for
my two observations, and let me know if you
agree and/or your thoughts.
The tag line says, "come as you are" and
yet there is a withholding of who this kid
is. He doesn't say anything to correct his
father's statements/thoughts.
I suppose they do come as they are in that
regard, as it is apparent that his being gay
is a secret kept from his dad, and they're
just being who they are.
However that leads me to point number two.
Apparently a spokesperson for McDonalds in
France says "We wanted to show society the
way it is today, without judging...there's
obviously no problem with homosexuality
in France today." If that is true, then
why the secret?
Is it just me, or do these questions occur
for anyone else?
In the end (just as the Lane Bryant ad did)
there is a lot of attention being shown to
McDonalds, and the money spent is being
returned by the response received.
A friend of mine who is becoming a personal
trainer told me that one thing she is
learning is that not all exercise is good
for the body. The important questions to
ask are, "What does this exercise do for the
body part affected? What is it supposed to
do, and does it do it? Does whatever that
thing is have a point, and is it helpful or
potentially harmful to the body?"
The question that comes from this for me is,
what exactly was McDonalds trying to say
with this ad, and did they accomplish it?
Of course, if I would ask them, I am sure
the answer I get would be well crafted, and
potentially biased.
Your thoughts?
No comments:
Post a Comment